I have to keep reminding myself that Futura is nearly 90 years old. I see it popping up often in ‘fan art’ posters. While I think it has aged remarkably well — and I do love it — I have to admit that it is quite harsh.
Not as warm as successive geometrics like William Addison Dwiggins’ Metro (1927 onwards), Tobias Frere-Jones’ momentous, Gotham (2000) or Jos Buivenga’s Museo Sans.
I remember setting my thesis in it — I’m still not sure that was a good move.
Top: Freudtzsche, Flickr
Left: Max Monastyrev, New Zealand
Right: Herb Lubalin Study Center, 1930’s Futura Specimen Booklet from Bauer Alphabets Inc.